COVID-19 Raises Importance of Life Insurance and Drives Consumer Purchase Intent, Study Shows
As a result of COVID-19, more than a third of consumers think life insurance is more important and a similar number say they have or are planning to purchase life insurance according to a new study from Lincoln Financial Group (NYSE:LNC).1 Additionally, the study found that digital options increase the likelihood to purchase life insurance — especially among younger consumers. While 29% of all consumers surveyed would be more likely to buy life insurance if they could do so completely electronically, that number jumped to 40% among millennials.
Original Article Source Credits: Yahoo Finance , https://ca.finance.yahoo.com/
Article Written By: Business Wire
Original Article Posted on: August 20, 2020
Link to Original Article: https://ca.finance.yahoo.com/news/covid-19-raises-importance-life-185100929.html