COVID-19 Raises Importance of Life Insurance and Drives Consumer Purchase Intent, Study Shows

Author: External Author | | Categories: Critical Illness Insurance , Financial Advisor , Financial Planning Services , Health Insurance , Life insurance , Life Insurance Broker , Mortgage insurance , New Immigrant Life Insurance , Non Medical Life Insurance , Term Life Insurance

As a result of COVID-19, more than a third of consumers think life insurance is more important and a similar number say they have or are planning to purchase life insurance according to a new study from Lincoln Financial Group (NYSE:LNC).1 Additionally, the study found that digital options increase the likelihood to purchase life insurance — especially among younger consumers. While 29% of all consumers surveyed would be more likely to buy life insurance if they could do so completely electronically, that number jumped to 40% among millennials.

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Original Article Source Credits:   Yahoo Finance ,

Article Written By:  Business Wire

Original Article Posted on:  August 20, 2020

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